Aanya Khaira, Kai Mizuta, Sage Davis​​​​​​​

Inspired by streetwear and tactical vest design, Contour combines fashion and function to address the market gap in women's athletic wear. 

5 weeks (Winter '22)

Design an ultralight pack with a specific use case. 

Market Research, Competitive analysis, User Interviews, Sketching Ideation, Feature Refinement, Physical Prototyping​​​​​, sewing
Inspired by the intersection of aesthetic and function in tactical vest design, Contour explores how we can best design a universal form-fitting product that cleverly addresses a woman's needs.
Existing designs demonstrate minimal consideration for the variation in female body form and size, resulting in off-center weight balance, limited adjustability, and overall discomfort.
Feature refinement explored fit and storage targeted at designing a frictionless experience to enhance your run. This includes accessible pockets, secure storage, adaptable water containment, and and adjustable fit.
CMF and mood boarding developed a cohesive identity for the product. Prioritizing durability and comfort, the selection enables the perfect contour for any body. 

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