![](https://cdn.myportfolio.com/b1e2df48-c5af-4597-aa52-bbd6e1924c73/70a75f67-c256-49bf-a3c1-e2e4037454fe_rw_3840.jpg?h=8c82e6ad82527286e0d455a732d71024)
TEAM
Aanya Khaira, Kai Mizuta, Sage Davis
DESCRIPTION
Inspired by streetwear and tactical vest design, Contour combines fashion and function to address the market gap in women's athletic wear.
TIMELINE
5 weeks (Winter '22)
PROMPT
Design an ultralight pack with a specific use case.
TOOLS
Market Research, Competitive analysis, User Interviews, Sketching Ideation, Feature Refinement, Physical Prototyping, sewing
![](https://cdn.myportfolio.com/b1e2df48-c5af-4597-aa52-bbd6e1924c73/e8d9733d-236f-47f1-aba6-a68f42f89212_rw_3840.jpg?h=d766e7ea3584a5135aacdde89f8bfa30)
![](https://cdn.myportfolio.com/b1e2df48-c5af-4597-aa52-bbd6e1924c73/bd1f4636-c5e1-4382-8ebb-a410336921cd_rw_3840.jpg?h=b59faf489c1e7c8c97ff5ef3300a33cc)
![](https://cdn.myportfolio.com/b1e2df48-c5af-4597-aa52-bbd6e1924c73/9c4afcf6-fd7e-48b3-958a-15754b88d3c9_rw_3840.jpg?h=768426dcde02e9fbc5571bc8e285593e)
Inspired by the intersection of aesthetic and function in tactical vest design, Contour explores how we can best design a universal form-fitting product that cleverly addresses a woman's needs.
![](https://cdn.myportfolio.com/b1e2df48-c5af-4597-aa52-bbd6e1924c73/23c8d688-289b-4166-9e0a-ccaa4e4ca53b_rw_3840.jpg?h=a5047beb746da7026c0aadaa86eb70ef)
![](https://cdn.myportfolio.com/b1e2df48-c5af-4597-aa52-bbd6e1924c73/d5156ca8-7ab4-4166-880f-ca10ad30e82c_rw_3840.jpg?h=c7ff7a10fb8ea1563f621b6820bf98f2)
![](https://cdn.myportfolio.com/b1e2df48-c5af-4597-aa52-bbd6e1924c73/474ef743-93d7-48e7-89ef-1d7dad31741e_rw_3840.jpg?h=40ce59d59f0ac8746134a8d46f7be882)
Existing designs demonstrate minimal consideration for the variation in female body form and size, resulting in off-center weight balance, limited adjustability, and overall discomfort.
![](https://cdn.myportfolio.com/b1e2df48-c5af-4597-aa52-bbd6e1924c73/f9c49d2e-0378-4f6f-9f03-9baa274502fe_rw_3840.jpg?h=34560618e883e56be109f39d845a22b4)
![](https://cdn.myportfolio.com/b1e2df48-c5af-4597-aa52-bbd6e1924c73/118458b2-d53e-4987-9b96-d41875388de6_rw_3840.jpg?h=1cef39c3ac95572897dc2d538e95fcbc)
![](https://cdn.myportfolio.com/b1e2df48-c5af-4597-aa52-bbd6e1924c73/92c066f5-8969-4fe0-a586-9dabd1e59b6f_rw_3840.jpg?h=781e0c260fb8491ab7dbc90eba79ef8d)
Feature refinement explored fit and storage targeted at designing a frictionless experience to enhance your run. This includes accessible pockets, secure storage, adaptable water containment, and and adjustable fit.
![](https://cdn.myportfolio.com/b1e2df48-c5af-4597-aa52-bbd6e1924c73/89c90b86-fec0-4d77-9bdd-04199ff843f0_rw_3840.jpg?h=7d966bef27ad1056e335914ce209ebb7)
![](https://cdn.myportfolio.com/b1e2df48-c5af-4597-aa52-bbd6e1924c73/3e944550-9267-42be-bd04-1bb33a92f7ec_rw_3840.jpg?h=76663660182571717f490a8bd1f5d3d7)
![](https://cdn.myportfolio.com/b1e2df48-c5af-4597-aa52-bbd6e1924c73/163997ae-6191-4c26-bcbe-5018c10f01a9_rw_3840.jpg?h=915a5462fd1dd51a3fa0d1c0916434a2)
CMF and mood boarding developed a cohesive identity for the product. Prioritizing durability and comfort, the selection enables the perfect contour for any body.
![](https://cdn.myportfolio.com/b1e2df48-c5af-4597-aa52-bbd6e1924c73/d5a501b8-aa78-4ccb-9d1b-af369c1473b1_rw_3840.jpg?h=c277f8ff9b9bd1cfda20b4927a8bb2d4)
![](https://cdn.myportfolio.com/b1e2df48-c5af-4597-aa52-bbd6e1924c73/a799e3e0-87fe-42aa-8e78-0151ade63125_rw_3840.jpg?h=bc7cd9f83efe6f03fd8e31792d641445)