Aanya Khaira, Kai Mizuta, Sage Davis
Inspired by streetwear and tactical vest design, Contour combines fashion and function to address the market gap in women's athletic wear.
5 weeks (Winter '22)
Design an ultralight pack with a specific use case.
Market Research, Competitive analysis, User Interviews, Sketching Ideation, Feature Refinement, Physical Prototyping, sewing
Inspired by the intersection of aesthetic and function in tactical vest design, Contour explores how we can best design a universal form-fitting product that cleverly addresses a woman's needs.
Existing designs demonstrate minimal consideration for the variation in female body form and size, resulting in off-center weight balance, limited adjustability, and overall discomfort.
Feature refinement explored fit and storage targeted at designing a frictionless experience to enhance your run. This includes accessible pockets, secure storage, adaptable water containment, and and adjustable fit.
CMF and mood boarding developed a cohesive identity for the product. Prioritizing durability and comfort, the selection enables the perfect contour for any body.