TEAM
Aanya Khaira
DESCRIPTION
Focus explores 3D animation and brand identity.
TIMELINE
2 weeks (Fall '22)
PROMPT
Develop an engaging video and brand identity for a previous design project.
TOOLS
Rhino, Keyshot, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro
Inspired by compelling visuals, 3D motion and the impact of context and audio, Focus explores the stylizing of a product through animation, branding, and context.
Focus draws on the intersection of functional and aesthetic design. The minimalist form and brand language provides a sleek high end, performance based feel. The high contrast and bold colors alongside the symbol create crisp lines that inspire the concept of precise and clear vision.
